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We all know that your business’s online presence has become increasingly crucial since the mid-90s. Currently, it’s becoming more critical by the day as the pandemic continues to limit the ways in which your customer base can interact with your company. So what does all that mean? That you need a great online footprint -- your impression on the web needs to bring as much to the table as you can squeeze out of it. Doing that can be overwhelming, but here are seven tips to help you get started:

1. Be Factual

The internet is a treasure trove of content you can use to enlarge your online footprint, but not all of that content is created equally. Particularly during a time when large social media platforms like Twitter and Facebook are starting to crack down on misinformation, you can’t afford to spread content that’s less than factual, even on accident. Track down sources, know where your information came from, and be sure to credit original content makers.

For more information on fact-checking your content, plus a handy graphic to share around the office, check here.

2. Use Micro-Influencers

We’ve all heard of social media influencers and their gigantic followings. Getting one of them to speak up for your brand or business can get you some real traction within their target demographic, but if you’re a small business you likely don’t have access to these individuals. So instead, check out social media more local to you and seek out a “micro-influencer,” an individual with a following of a few thousand instead of a few million. These influencers are less likely to have brand deals with large corporations, and may even have a larger slice of their audience in close physical proximity to where you do business. Aside from those benefits, they may have a more personal relationship with their audience that better fits your branding.

To learn more about the importance of connection over quantity and working with micro-influencers, read this great article from SocialMediaToday.

3. Optimize for Voice Search

Voice search using Alexa or Siri continues to become more prominent in the consumer landscape, which means so should the optimization of your online presence for voice search. Similar to SEO optimization, this means using the correct keywords, utilizing Google Trends, and making sure your web content is relevant and accurate on a daily basis. Digital marketing guru Marie Ennis-O’Conner breaks down how to do this here.

4. Know the Pandemic Social Media Trends

As we mentioned before, the pandemic is pushing online footprint into more prominence than ever before. However, people’s behavior is not changing just in relation to how much time they’re spending at home and online; the social media platforms they sign up for and use regularly have changed as well. According to a study on the impacts of the pandemic on social media by TrustInsights, sites like Instagram, Twitch, and YouTube have gained and kept significant numbers in audience totals while Facebook has actually lost ground. Further, TustInsights found trends in “gaming, YouTube video, and home-based niches” to be the biggest of the pandemic, with both audience and staying power (p. 2).

To see the data for yourself, including recommendations on how to make use of the data and tool your marketing to respond to these changes, check out TrustInsight’s full report.

5. Learn Your Facebook Audience

Facebook has become a staple for many businesses over the last couple of decades. However, as mentioned in the last tip, Facebook seems to be losing some ground, particularly with the younger generations. While that doesn’t mean everyone should abandon ship, it does mean it’s important for your business to know not only what your target audience is, but where it is, and whether that “where” includes Facebook. To better understand who’s on Facebook, why, and where other people may be going, check out this article from TechCrunch.

6. Check Your Google Business Listing

The first place people go for information is a Google search. First, you’re going to want to make sure your Google Business listing has been optimized so you come up as a top option. When your business comes up, consumers will make a judgment call based on how your listing looks and what information it contains. Is the contact up to date? Are the services you offer clear? Do you have an adequate number of positive reviews? It can all be pretty overwhelming, but this article offers a place to start. If you really want to optimize your Google Business listing and improve your general SEO, reach out to us! Our services will take care of all of this for you.

7. Be Aware of What Experts are Predicting for Social Media

Social media trends are a beast to tackle and understand, particularly when it’s not what your business does to make money. That being the case, make sure to pick the brains of top social media experts to see what they’re predicting for trends.


All of this may seem like a lot, and that’s because it is -- but that doesn’t mean it’s not crucial to growing and succeeding in your business. If you need help with your social media, whether that be starting it, managing it, optimizing it, or even web design and live streams, reach out to us. Creative Endeavors strives to provide detail-oriented solutions for businesses that need to be able to put their focus elsewhere, and that includes polishing and perfecting your online footprint.


Updated: Aug 12

Study Reveals the Importance of Good Real Estate Photography



The importance of the first photo seen by buyers viewing online listings is a vital selling point that can make or break a sale according to a study by Professor Seiler on the Ocular Tracking. What this study reveals is the importance of good real estate photography and it is essential to selling fast.


Read the Full Article


20 Seconds is All You Get


Researchers found that more than 95% of viewers viewed the first photo for a total of 20 seconds. They did this by tracking eye movements. After the 20 seconds, their eyes drifted to other parts of the screen.

“Without an eye-catching photo, the battle is lost before it begins,” Prof. Seiler says. “You have to grab people’s attention within two seconds. Do it the way a billboard does.”

-Michael Seiler, Founder/Director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.


This means the first photo has 20 seconds to catch the attention of the buyer. Do not let that discourage you, this is where the opportunity opens up for agents who invest in high-quality photography. The buyer's first exposure to a home is on the internet and they will search through many listings and the best way to catch their eyes is by giving them high-quality shots that stand out.

Real Estate Photography is an excellent investment.


The study also explains they will only 60% of viewers who click will actually read the property description. That is more than half that will only look through the photos. The need for high-quality photos is even more important knowing it might be the only thing a buyer will invest their time into.



Phone Camera vs Professional Camera Shot


Phone Photographer

A dramatic difference between the amateur phone photo and the professional photographer shot is impressively distinct. From the angle of the photo capturing the entirety of the room to the superior contrast of the color of the room. Hiring a professional photographer offers numerous benefits that help you market your brand effectively to potential clients. A pro’s expertise in photo composition and editing produces high-quality photos that help you beat the competition, especially in competitive list price brackets. Hiring an experienced photographer saves both time and money and is a necessity for any successful real estate professional.


Professional photography is superior to amateur phone photos in several ways:


Technical Superiority


-The equipment used to take listing photos can mean the difference between good and bad real estate photography. While smartphones offer both convenience and web connectivity, they can’t produce the same high-quality photos as a traditional professional camera.


Professional Photo Editing

-After taking the pictures, the editor will choose the best photos and begin editing them which requires the knowledge of professional photo editing software. Even the most skilled photographer uses an editor to enhance their pictures to ensure that all of the elements of the home look their best. Some of these include:

  • Color correction: Home listing photos must be edited to ensure color accuracy.

  • Perspective and distortion correction: During the editing process, your listing photos will also be corrected so that they appear clear and straight.

  • Twilight conversion: Professional editors can also add special effects during the editing process that enhance the home’s appearance. The twilight conversion effect creates a lovely day sky above.


Saved Time and Effort

-Photographing each room in a home takes a significant amount of effort and attention to detail, not to mention the time that could be spent on tasks that help grow your business. Hiring a professional photographer who focuses on taking high-quality real estate photos will save you several hours or even days of work.


Other benefits of hiring a professional real estate photographer include:

  • Quick turn around time

  • Not having to be present at the listing location during the photoshoot

  • Professional photos that can be easily downloaded for immediate use


Conclusion


In the real estate market, most prospective home buyers start their search online. Research shows that it is vital for buyers to like the first photo they see of a property listing because you only have 20 seconds to capture their attention. This means the quality of your listing photos is vital. Attractive professional images receive more clicks, help grab the attention of the most qualified buyers, and compel them to schedule a showing. You can make the most of that opportunity by investing in high-quality real estate photography and sell faster than with amateur images.




Do not miss out on fast 24-hour photo turn around and invest in Creative Endeavors' Real Estate Photography. We offer easy online booking!


Book Now!




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