Study Reveals the Importance of Good Real Estate Photography



The importance of the first photo seen by buyers viewing online listings is a vital selling point that can make or break a sale according to a study by Professor Seiler on the Ocular Tracking. What this study reveals is the importance of good real estate photography and it is essential to selling fast.


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20 Seconds is All You Get


Researchers found that more than 95% of viewers viewed the first photo for a total of 20 seconds. They did this by tracking eye movements. After the 20 seconds, their eyes drifted to other parts of the screen.

“Without an eye-catching photo, the battle is lost before it begins,” Prof. Seiler says. “You have to grab people’s attention within two seconds. Do it the way a billboard does.”

-Michael Seiler, Founder/Director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.


This means the first photo has 20 seconds to catch the attention of the buyer. Do not let that discourage you, this is where the opportunity opens up for agents who invest in high-quality photography. The buyer's first exposure to a home is on the internet and they will search through many listings and the best way to catch their eyes is by giving them high-quality shots that stand out.

Real Estate Photography is an excellent investment.


The study also explains they will only 60% of viewers who click will actually read the property description. That is more than half that will only look through the photos. The need for high-quality photos is even more important knowing it might be the only thing a buyer will invest their time into.



Phone Camera vs Professional Camera Shot


Phone Photographer

A dramatic difference between the amateur phone photo and the professional photographer shot is impressively distinct. From the angle of the photo capturing the entirety of the room to the superior contrast of the color of the room. Hiring a professional photographer offers numerous benefits that help you market your brand effectively to potential clients. A pro’s expertise in photo composition and editing produces high-quality photos that help you beat the competition, especially in competitive list price brackets. Hiring an experienced photographer saves both time and money and is a necessity for any successful real estate professional.


Professional photography is superior to amateur phone photos in several ways:


Technical Superiority


-The equipment used to take listing photos can mean the difference between good and bad real estate photography. While smartphones offer both convenience and web connectivity, they can’t produce the same high-quality photos as a traditional professional camera.


Professional Photo Editing

-After taking the pictures, the editor will choose the best photos and begin editing them which requires the knowledge of professional photo editing software. Even the most skilled photographer uses an editor to enhance their pictures to ensure that all of the elements of the home look their best. Some of these include:

  • Color correction: Home listing photos must be edited to ensure color accuracy.

  • Perspective and distortion correction: During the editing process, your listing photos will also be corrected so that they appear clear and straight.

  • Twilight conversion: Professional editors can also add special effects during the editing process that enhance the home’s appearance. The twilight conversion effect creates a lovely day sky above.


Saved Time and Effort

-Photographing each room in a home takes a significant amount of effort and attention to detail, not to mention the time that could be spent on tasks that help grow your business. Hiring a professional photographer who focuses on taking high-quality real estate photos will save you several hours or even days of work.


Other benefits of hiring a professional real estate photographer include:

  • Quick turn around time

  • Not having to be present at the listing location during the photoshoot

  • Professional photos that can be easily downloaded for immediate use


Conclusion


In the real estate market, most prospective home buyers start their search online. Research shows that it is vital for buyers to like the first photo they see of a property listing because you only have 20 seconds to capture their attention. This means the quality of your listing photos is vital. Attractive professional images receive more clicks, help grab the attention of the most qualified buyers, and compel them to schedule a showing. You can make the most of that opportunity by investing in high-quality real estate photography and sell faster than with amateur images.




Do not miss out on fast 24-hour photo turn around and invest in Creative Endeavors' Real Estate Photography. We offer easy online booking!


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Who is Creative Endeavors? Well, we are glad you asked... Maybe you didn't ask, but hey you have made it this far so you must be a bit interested.


Since it is our first blog, what better way to start out than by talking about ourselves?! 😅


To describe us simply: We have fun and get stuff done!


For starters we began our company with humble beginnings; David (our founding Chief Visionary Officer) the all American family guy took what skills he had and started out as a real estate agent which lead him to the idea of becoming a real estate photographer.


But how does this lead to CE being a multimedia production company?


Well, David became pretty good at taking photos and decided he could do even more than photography. He also saw that Springfield, Mo had a pretty small market for multimedia. So he did what any great American should and he put his thinking cap on and hired some awesome people! And these people have created a creative work family. From a marketing branding manager to an amazing office manager named Mary. He also became the Vice President of the Film and Media Association of Springfield and begin filming things like 1 million cups meetings. This was all apart of David's master plan; to help bring people together in Springfield to create a multimedia industry.


Okay, but this still doesn't answer the question of what you guys really do?!


We Enlighten, Energize, and Entertain!

Our concept at CE is that everything that we produce needs to include at least one, it must either Enlighten, Energize, and/or Entertain. We want everything to inspire one of those qualities if not all three. From creating content for marketing to producing films that have been in film festivals we product multimedia content. Being a multimedia production company means that we handle creative dilemmas that trouble modern businesses, like reaching their target audience or if they need access to a production studio. That's where having a marketing manager and a production studio comes in handy. We can do it all!


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